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 Public Relations Capabilities Media Relations
- Develop key messages
- Develop and maintain media database
- Develop written materials
- Arrange one-on-one media introductions
- Create and distribute news releases
- Develop and pitch newsworthy story ideas
- Monitor media for emerging issues and trends
Community Relations
- Develop and implement community relations strategies
- Plan outreach strategy to community opinion-leaders
- Identify opportunities within the professional and business communities
- Identify "cause-related" opportunities
B2B Communications
- Competitive and industry research, analysis and intelligence
- Develop and execute B2B communications programs
- Identify and negotiate speaking opportunities at conferences, events and trade shows
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