CHill Public Relations

Branding, Public Relations, and Publicity
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FAQ 
You are the creator, the mastermind, the executive, but you are at a stand still when it comes to public relations. Search below to see if I can answer any of your questions, if not - contact me to learn more!




A: Public relations is the most effective way to build a brand. You want to communicate publicly a new product, service, announcement or event in the most clear and concise way possible.

A: Some of the best brands & talent started off as a good idea with no one to listen. Larger agencies tend to overlook small businesses, start up companies, and individuals with a great story.

A: A freelance consultant provides the time and attention to your company without the restraints of office hours, holidays, and weekends. With a freelance consultant there are no overhead costs to be met, therefore you pay directly for your services without extra fees associated with it.

A: Public relations holds a mass number of job duties, tactics, and skills. If you just need a press release, bio, media kit, social media campaign, or assistance with a project and/or event we can tailor a specific contract just for those short term items.

A: Just as a virtual secretary organizes an office, so does a PR consultant. Media pitching, planning, and writing is a phone call & email away. No matter if you are based from Atlanta or Houston you can still utilize my services.

A: Most publicists are skilled at media relations & event coordination. These are not the only avenues a public relations consultant takes with a client. Building & maintaining the brands image, creating & communicating a consistent message, and image management are key elements we analyze & develop.

A: These terms are often misused and mistaken for one another. Publicity is media placement, one aspect of Public Relations and not always favorable. Public Relations helps a company/brand communicate who they are, what they do, and deliver a specific message to its public (internal & external).


"In the 1950s organizations asked their public relations consulting firms, 'How should we say this?'


  In the socially turbulent 1960s and 1970s, faced with various confrontations, these same organizations asked their public relations people, 'What should we say?'


Today they ask, 'What should we do?'" - James Dowling


A: Each campaign is unique and different. Branding and public relations is a long-term strategy and should be viewed as such. You can usually begin to see a return on your investment between three and six months into the implementation of a campaign. Social media campaigns tend to see quicker "results", but numbers of people are not always the goal.

A: Creating specific objectives help reach the goals of a campaign. Your goal can be "To create awareness", but an objective contains numbers to achieve, "Receive five CD reviews within the 1st quarter." We will set campaign goals and objectives at the beginning of our consultation to measure ROI.

There are several approaches to measuring ROI depending on the campaign strategy. Below are a few ways CHILL PR tracks ROI: 

Traditional Surveys: If your goal is to create awareness, then your objective should be to know how many people can recall your brand (logo, catch phrase, website, company name). Surveying your target audience is one way to measure these goals.


Media hits: This is the number of times your name appears in any media form, print, broadcast, online, etc. With media hits, we recommend quantifying the results against the type of coverage desired.


Search Engine Optimization:  Tracking web traffic after releases is a reasonable tool for measuring cause and effect.  Search engines provide data on the number of mentions found for each search, which provides an opportunity to do pre-and post-campaign analysis. Since there is no expiration date on the Internet, if you did a search on your company today, and recorded the number of results it listed, that would give you a data point for the size of your new media influence.


A: A deposit is required to initiate any service. Once a project is completed, the remaining balance is due. Campaigns are paid on monthly retainers. Fees for news release writing and distribution are due in full prior to distribution. If you delay a payment without contacting us, a hold will be put on your campaign until payment is received.